Pedrovazpaulo Marketing Consulting Breaks Down Omnichannel Attribution Made Simple
Omnichannel marketing has reached a tipping point where customers glide effortlessly between social feeds, physical stores, streaming platforms, search engines, and loyalty apps—often in the course of a single purchase journey. Marketers feel the pressure to keep pace, but the real challenge is not launching campaigns on every channel; it is measuring which touchpoints genuinely […]